From Franchi's 1928 Seed Catalog

CALENDULA, Simple Orange

Rustic and ample annual plant, approximately 40 cm tall, easy to grow and full of natural charm. Blooms well into the season and creates full flowers with a warm orange color. Ideal for adding a splash of color to beds and gardens throughout the season. Can also be used as cut flowers, Calendula brings a touch of brightness to any green area.