From Franchi's 1928 Seed Catalog

BALSAM, ROSE BALSAM OR TOUCH ME NOT

Annual plant with an upright habit, about 60 cm tall and easy to grow, it gives a touch of elegance and color to any garden. Its flowers, with bright and vivid tones, bloom generously throughout the season, making it ideal for decorating flower beds or for being cut and brought indoors as an ornamental flower. A variety that combines simplicity and timeless beauty.