From Franchi's 1928 Seed Catalog

CELOSIA, WOOLFLOWER OR COCKSCOMB

Rustic, ornamental, annual plant, approximately 35 cm tall. Prized for its extraordinary flowering habit. It’s flowering head is a feathery fan-like plume, tinged with bright shades, and reminiscent of a roster’s comb. Providing a unique and refined decorative effect. Ideal for beds, borders or as cut flowers, it brings a touch of color and originality to any garden.