From Franchi's 1928 Seed Catalog

ELECRISIO, IMMORTELLE, EVERLASTING OR STRAWFLOWER

A rustic, easy-to-grow, annual plant, approximately 70 cm tall, known for its full flowers, numerous petals with timeless charm. Also ideal for drying, keeps its color for a long time, bringing a touch of elegance and warmth to any floral arrangement. Perfect for those who love nature’s the lasting beauty.